No single accountable partner
Recruiters, EOR providers and compliance consultants each own a slice. When something breaks, nobody owns the fix.
The infrastructure behind your workforce.
Novus Lab powers Novus for global workforce infrastructure and Haia, the AI-native HR OS for MENA.
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THE PROBLEM
The rules changed. Most systems didn't.
Three regulatory shifts already documented in our own products' requirements - none of them optional, none of them going away.
No visibility into legal status
Visa, labour card and Emirates ID expire on rolling, interdependent dates. Most systems still track them as three separate documents.
No plan for scaling compliantly
Every new hire adds compliance risk. HR can't enforce policy across systems that don't talk to each other.
Two companies. One workforce platform.
Every company needs two things: infrastructure to employ people anywhere, and software to manage them every day. We're building both.
NOVUS
Recruit. Employ. Pay. Manage. Scale anywhere. One partner to build, hire, employ and scale a workforce across 40+ markets - Build, Operate, Transfer, on your terms.
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HAIA
One system from applicant to employee to exit, built on verified legal status and the compliance deadlines that carry real consequences.
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FAQ
Two products, one parent company.
What people ask before working with either company - or with Novus Lab directly.
What is Novus Lab?
Novus Lab is the parent company building workforce infrastructure products, including Novus and Haia.
How are Novus and Haia related?
Both are built by Novus Lab: Novus focuses on workforce infrastructure while Haia focuses on HR operating workflows.
Do I need to use both?
No. Teams can work with either product independently based on their current needs.
Which markets do you operate in?
Novus Lab serves companies across multiple regions, with a special focus on MENA and globally distributed workforce operations.
Building something in workforce or HR infrastructure?
We'd like to hear about it - whether you're a future client, a partner, or someone who wants to build with us.